Local Businesses Make TV Filming A Success!

Productions crews from Fashion TV Network rolled in to Willoughby’s My Song Boutique this past Sunday, as local Stylists , Makeup Artists & On Screen Talent filed on to the set. The groups gathered together to participate in the filming of three television commercials for the boutique, Body Magic shapewear and the network.

Pearl DeBrular from Michael Stefan Salon readies model, Sherrie Ryan.

Lending their expertise to the production were several area small businesses. Pure Color Bar Salon (of The DiVine District) offered the talents of Owner & Stylist, Michelle Como.  Michael Stefan Salon was represented by MUA (Makeup Artist), Pearl DeBrular and The Studio (of Tremont) gave us Stylist, Rachel. Several individual stylists and MUA’s included Bambi Wagers and Lissa Krueger. As well, Spray U Tan Custom Tanning Salon prepared several models for their on screen shots with beautiful spray tans.

Fashion TV films green screen shots.

Skylar Bertolette walks off screen to film audience reaction.

The collaboration was a joint effort to promote Cleveland’s fashion industry, which has blossomed over the past few years. The excitement has prompted many Fashion/Textile Designers, including R.J. Luna sold exclusively at My Song Boutique, to set up headquarters in Northeast Ohio.

Producers filmed more than 5 hours of footage to edit into the three separate commercials, which will air on Time Warner cable stations in the coming months.

Local models pose for editorial shots.

More information on My Song Boutique at http://www.mysongboutique.com. Learn more about area & national fashion happenings at http://www.fashiontvnetwork.com.

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