R.J. Luna and My Song Boutique Film Promos For Release Party!

Bringing a bit of Hollywood to Willoughby, Fashion TV Network filmed additional footage on Sunday, June 12th for My Song Boutique’s upcoming commercial .  The producers wanted to get more scenes “in the can” for promotional spots leading up to and at the TV commercial release party scheduled for mid July.

Pearl DeBrular (Michael Stefan Salon) readies model, Aimee for the camera.

The original filming was shot in May and will feature the boutique and their line, R.J. Luna. Fashion TV Network also filmed footage for editorial spots touting the fashion industry in Cleveland and Northeast Ohio.

Lending their talents were more than 7 area models and Hair Stylist/MUA (Make Up Artist) Pearl DeBrular from Michael Stefan Salon in downtown Willoughby. Pearl’s expertise and experience in on set hair/makeup was evident, as she prepared the models for their scenes and transitioned styles from high fashion to everyday looks.

Fashion TV Network starts filming...Take 1.

Model, Sunnie, wears an R.J. Luna original.

Kelly Velikonya (Storyhorse Vintage) models R.J. Luna.

Fashion TV Network films shopping sequence.

Among the scenes shot was a virtual runway sequence, which included designs by the Willoughby based Fashion House, R.J. Luna. The Luna line offers casual luxury in its one of a kind, custom and ready to wear designs. Luna is produced onsite and sold exclusively at My Song Boutique. Each Luna is completely original and hand made. No garment is ever duplicated!!!! The line is only one of many houses that have made their home in Northeast Ohio in recent years.

Models pose for editorial shots featuring R.J. Luna.

Look for My Song Boutique and Fashion TV’s commercials to air on Time Warner cable stations later this summer. The release party will be announced soon and all are welcome to the sneak peek viewing!

More information on the commercial release party will be announced at mysongboutique.com, as well links to R.J. Luna can be found there or at lunadreamwear.com. Learn more about area fashion events at fashiontvnetwork.com.

Models pose on green screen wearing R.J. Luna.

R.J. Luna photographs newest silhouettes.

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